Rui Kinoshita's profile

SESSION

Rui Kinoshita
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brand identity visual identity packaging design beer label Beer Packaging craft beer Logo Design branding japanese style label design



SESSION

Brand identity for SESSION, a new craft beer brand born in Tokyo, Japan.
I was approached to create a brand identity that needed to stand out in what has become a very crowded marketplace.

With the aim of creating craft beers that are easy to enjoy and accessible to everyone, we carefully selected vibrant and lively colors for our brand palette.

The logo features the letter “S” as the key visual, portraying the essence of sessioning with two intersecting ellipses.​​​​​​​


“We brew Borderless for the future”をコンセプトに生まれたクラフトビールブランド”SESSiON”。ブランドの立ち上げにあたり、ロゴ、パッケージデザインを担当しました。
人と人が出会う場で気軽に飲んでもらえるビールとして、ポップでフレンドリーな世界観を。
ロゴは”S”をキービジュアルに、何かと何かが組み合わさる、セッションする様子を２つの楕円を使って表現しています。



brand identity visual identity packaging design beer label Beer Packaging craft beer Logo Design branding japanese style label design
brand identity visual identity packaging design beer label Beer Packaging craft beer Logo Design branding japanese style label design
brand identity visual identity packaging design beer label Beer Packaging craft beer Logo Design branding japanese style label design
brand identity visual identity packaging design beer label Beer Packaging craft beer Logo Design branding japanese style label design
brand identity visual identity packaging design beer label Beer Packaging craft beer Logo Design branding japanese style label design
brand identity visual identity packaging design beer label Beer Packaging craft beer Logo Design branding japanese style label design
brand identity visual identity packaging design beer label Beer Packaging craft beer Logo Design branding japanese style label design


Client: ReBoot Inc.
Art Direction / Design: Rui Kinoshita


SESSION
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Rui Kinoshita's profile

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Rui Kinoshita's profile
Tokyo, Japan

SESSION

Brand identity for SESSION, a new craft beer brand based in Tokyo, Japan. I was approached to create a brand identity that needed to stand out i Read More

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